Freelance business coach
Keep the offers that pay for your hours
I’m Signe. I’m a freelance designer in Aarhus, and I help other freelancers work out which offers to keep and which to drop. Read my letters, get my templates, or take a course.
48KInstagram followers
12KLinkedIn followers
The map
- Teaching
- Templates
- Client work
- Dropped since
- Most for the hours
- 1Retainer clientClient work · 64 h, €2,900Most for the hours€2,900
- 2Brand kitsClient work · 30 h, €2,300Most for the hours€2,300
- 3Website templatesTemplates · 20 h, €1,700Most for the hours€1,700
- 4Logo projectsClient work · 45 h, €1,600 · Dropped since€1,600
- 5Online courseTeaching · 25 h, €1,500€1,500
- 6Planner templatesTemplates · 12 h, €1,400Most for the hours€1,400
- 7IllustrationClient work · 35 h, €1,300 · Dropped since€1,300
- 8Social postsClient work · 50 h, €1,100 · Dropped since€1,100
- 9WorkshopsTeaching · 8 h, €900Most for the hours€900
- 10Coaching callsTeaching · 10 h, €700€700
- 11PostersTemplates · 15 h, €600€600
Newsletter
Latest issues
Every Tuesday, one offer: the hours it takes, what it earns and whether I'd keep it.
What my planner templates earn for the hours
Twelve hours a month of updates and emails, and why this is the offer I'd keep if I could keep one.
One retainer client, two days a week
The most money and the most hours. How I set the days so the rest of the week stays mine.
Brand kits: the client work I kept
A fixed list, a fixed price and three weeks. Why this one stayed when the others went.
Downloads, a course and merch
Shop
Downloads arrive by email. Merch is printed to order and shipped by Printful.
- PDF · 6 pages$7
Offer Map Worksheet
Put each of your offers on one chart by hours and earnings, and see which ones to keep.
- Spreadsheet · 12 tabs$9
Hours and Earnings Tracker
A simple monthly sheet for logging hours and money by offer.
- Template · 2 pages$8
Freelance Price List Template
A one-page price list for your services, ready to fill in and send.
- Template · 6 pages$10
Client Proposal Template
A short, clear proposal with scope, timing, rounds of changes and price.
About
About me
I've been a freelance designer for nine years. For the first five I said yes to everything: logos, social posts, illustration, websites. I was busy all the time and never had any money.
Then I started writing down two numbers for every offer: the hours it took each month and what it earned. Some of my favourite work was the worst for the hours. I dropped four kinds of work in a year and earned more.
Now I sell planner and website templates, keep one retainer client and a few brand kits, and teach other freelancers to do the same sums. Every number I share is from my own books.
Newsletter
Offer Map
A letter every Tuesday about one freelance offer, with my real hours and earnings.