About me

I've been a freelance designer for nine years. For the first five I said yes to everything: logos, social posts, illustration, websites. I was busy all the time and never had any money.

Then I started writing down two numbers for every offer: the hours it took each month and what it earned. Some of my favourite work was the worst for the hours. I dropped four kinds of work in a year and earned more.

Now I sell planner and website templates, keep one retainer client and a few brand kits, and teach other freelancers to do the same sums. Every number I share is from my own books.